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May 8, 2024

Mind Over Market

When note taking app KustomNote rebranded itself as Transpose, “the easiest way to run your business,” they had good reason to think it would be successful. The B2C startup had […]

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Feb 21, 2024

A New Audience Doesn’t Mean a New Story

Among the 70,808 people in the rowdy crowd of Buffalo Bills fans at the 2024 AFC East Championship Game was third-grader Ella Piazza. Like most eight-year-old girls, Ella had never […]

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Aug 18, 2023

Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

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Aug 17, 2023

Five Woden Clients Featured on 2023 Inc. 5000 List

Every year, Inc. Magazine releases a list of the 5,000 fastest growing companies in America. Woden celebrates five of our past and current clients who made this year’s list. Each […]

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Jun 26, 2023

If You Don’t Have a Story, You Don’t Have a Strategy

How Strategic Narrative Takes Your Company From Chaos to Clarity by Payton Shand “A company without a story is usually a company without a strategy.”  Entrepreneur and venture capitalist Ben […]

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