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Oct 16, 2020

Pass the Mic to the Smitten Customer

By Andrea Bullard By the time David Beckham agreed to serve as a brand ambassador for Samsung in 2012, the list of products endorsed by the soccer star had already […]

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Oct 5, 2020

Taking Business to Heart

By Meghan Termat “An Update from our CEO Regarding COVID-19…” It’s a ubiquitous subject line that has made people shudder throughout 2020, as messages bearing this header arrive in their […]

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Jul 19, 2020

Press Pause Before You Join the Cause

Brands that desire to engage with social causes must reflect on their purpose before committing to action. By Andrea Bullard Throughout June and July of 2020, outraged people flooded streets […]

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Mar 17, 2020

A Case of Mistaken Identity

No, Every Company Is Not a Tech Company By Hannah Landers What do a coworking space, a dog-walking service, vitamin delivery subscriptions, a ridesharing service, and a fast-casual, salad-slinging restaurant […]

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Feb 4, 2020

First The Bubble, Then The Burst

By Kenly Craighill In a suburban Los Angeles garage, Chris Robinson stands uncomfortably, his arms not quite covering the text on his white t-shirt: “BANKRUPT BY BEANIE BABIES.” “This is […]

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Jan 2, 2020

Don’t Take Your Eye Off the Ball

How the NCAA Fumbled the Most Important Part of Its Story By Dante Pannell As the chilling laugh which concludes Michael Jackson’s “Thriller” comes crashing through the speakers at the […]

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Dec 24, 2019

More than a Pretty (Inter)Face

earch for “dating” on Google, and the results are not surprising. Matchmaking and speed dating appear, but also endless lists of the “10 best dating apps for…” matched with some qualifier, ranging from specific professions to broad demographics. Countless singles have tried or found love, on at least one dating app since their inception.

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Nov 19, 2019

Deadlier Than Cyanide

Johnson & Johnson’s Response to the Opioid Crisis By Hannah Landers “No more tears.” For more than half a century, Johnson & Johnson has made this promise to families across […]

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Sep 27, 2019

Caught at a Customer Crossroads

Keeping on a Steady Path Amidst Confounding Customer Demands By Hannah Landers Controversy started with a headline: “TRUMP URGES UNITY VS. RACISM.” In its August 14, 2019 edition, The New York […]

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Sep 20, 2019

Picturing Politics

By Kenly Craighill That the American voter is rational—critically evaluating the policies and promises of each candidate—is an idealist’s fantasy. The mass electorate is neither informed nor rational: most voters […]

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