gtag('config', 'AW-943903666');
             
May 8, 2024

Mind Over Market

When note taking app KustomNote rebranded itself as Transpose, “the easiest way to run your business,” they had good reason to think it would be successful. The B2C startup had […]

Posted In:
Continue Reading
Apr 3, 2024

What’s at Stake in Your Sales Funnel?

When customers discover a consistent story of change—they can’t wait to buy   In late 2023, LinkedIn’s B2B institute analyzed 7,046 brands on its platform. It found only 16 percent—16 […]

Posted In:
Continue Reading
Mar 27, 2024

Build a Playlist That Keeps Your Customer on “Repeat”

Are you one of the 160 million people who shared a Spotify Wrapped playlist last year? Music is a deeply personal and emotional experience. It tells others who you are. […]

Posted In:
Continue Reading
Feb 21, 2024

A New Audience Doesn’t Mean a New Story

Among the 70,808 people in the rowdy crowd of Buffalo Bills fans at the 2024 AFC East Championship Game was third-grader Ella Piazza. Like most eight-year-old girls, Ella had never […]

Posted In:
Continue Reading
Sep 27, 2023

You Are What You Buy

Every year, around 4.4 million new businesses are launched in the United States, but between 15 percent and 25 percent of them won’t make it past their first year. In […]

Posted In:
Continue Reading
Aug 18, 2023

Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

Posted In:
Continue Reading
Jun 9, 2023

Demos that Dominate

by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]

Posted In:
Continue Reading
May 17, 2023

Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT

Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how.   by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve […]

Posted In:
Continue Reading
Nov 18, 2022

From Libations to Cancellation: How 818 Tequila Lived up to Its Legacy

by Zoe Grant In the autumn of 2021, ten people died of compression asphyxia at Travis Scott’s Astroworld music festival. The tragedy was deemed a mass casualty; in its wake, […]

Posted In:
Continue Reading
Oct 17, 2022

The Future Is Bright (If You Pay For It)

by Lauren Canna In 2012, a two-year-old startup received an investment of $25 million from the world’s largest coffee chain, Starbucks. That start-up sells the Square POS system. “This is […]

Posted In:
Continue Reading