Sep 27, 2023
You Are What You Buy
Every year, around 4.4 million new businesses are launched in the United States, but between 15 percent and 25 percent of them won’t make it past their first year. In […]
Aug 18, 2023
Why Great Technology Isn’t Enough
Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]
Jun 9, 2023
Demos that Dominate
by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]
May 17, 2023
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve […]
Nov 18, 2022
From Libations to Cancellation: How 818 Tequila Lived up to Its Legacy
by Zoe Grant In the autumn of 2021, ten people died of compression asphyxia at Travis Scott’s Astroworld music festival. The tragedy was deemed a mass casualty; in its wake, […]
Oct 17, 2022
The Future Is Bright (If You Pay For It)
by Lauren Canna In 2012, a two-year-old startup received an investment of $25 million from the world’s largest coffee chain, Starbucks. That start-up sells the Square POS system. “This is […]
Oct 3, 2022
Unlimited Capital Can’t Buy Customer Engagement
by Jack Truschel After 70 holes of golf played over four days, Cam Smith led Rory McIlroy by just one stroke. With only two holes remaining, and with the infamously […]
Aug 15, 2022
Will Your Business Survive the Next Global Catastrophe?
by Kaylyn Sidle Disaster may be difficult to predict, but it’s impossible to ignore. Events like war, widespread disease, and economic recession are all a part of human history; while […]
Jul 25, 2022
Does Your Organization’s Story Precede Its Reputation?
by Zoe Grant What made you pledge four years of your life to a college? Maybe you were intrigued by its academic prowess, or perhaps you were hoping to join […]
Apr 12, 2022
Baseball’s Back, As Inconsistent As Ever
by Joel Hulsey Prior to 1969, Major League Baseball (MLB) was a brand without an (visual) identity. Certainly, a century of existence had provided MLB dominance within American culture, but […]