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Mar 27, 2024

Build a Playlist That Keeps Your Customer on “Repeat”

Are you one of the 160 million people who shared a Spotify Wrapped playlist last year? Music is a deeply personal and emotional experience. It tells others who you are. […]

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Feb 21, 2024

A New Audience Doesn’t Mean a New Story

Among the 70,808 people in the rowdy crowd of Buffalo Bills fans at the 2024 AFC East Championship Game was third-grader Ella Piazza. Like most eight-year-old girls, Ella had never […]

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Sep 27, 2023

You Are What You Buy

Every year, around 4.4 million new businesses are launched in the United States, but between 15 percent and 25 percent of them won’t make it past their first year. In […]

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Aug 18, 2023

Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

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Jun 9, 2023

Demos that Dominate

by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]

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May 17, 2023

Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT

Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how.   by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve […]

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Nov 18, 2022

From Libations to Cancellation: How 818 Tequila Lived up to Its Legacy

by Zoe Grant In the autumn of 2021, ten people died of compression asphyxia at Travis Scott’s Astroworld music festival. The tragedy was deemed a mass casualty; in its wake, […]

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Oct 17, 2022

The Future Is Bright (If You Pay For It)

by Lauren Canna In 2012, a two-year-old startup received an investment of $25 million from the world’s largest coffee chain, Starbucks. That start-up sells the Square POS system. “This is […]

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Oct 3, 2022

Unlimited Capital Can’t Buy Customer Engagement

by Jack Truschel After 70 holes of golf played over four days, Cam Smith led Rory McIlroy by just one stroke. With only two holes remaining, and with the infamously […]

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Aug 15, 2022

Will Your Business Survive the Next Global Catastrophe?

by Kaylyn Sidle Disaster may be difficult to predict, but it’s impossible to ignore. Events like war, widespread disease, and economic recession are all a part of human history; while […]

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