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Sep 3, 2021

What Workers Want

In the age of COVID, employee engagement and loyalty are bolstered by meaning and purpose By Rachel Fox For many organizations, the summer of 2021 will mark the highest employee […]

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Aug 27, 2021

Don’t Slack on Story

By Eric Harrison When email gained popularity in 1993, it heralded the arrival of faster, more effective business communication. But as email became ubiquitous, it quickly gave way to torrents […]

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Aug 13, 2021

A Story Rewritten

Navigating turbulent times requires brands to change in ways that are more than skin-deep.  By Emma Seely Weight today is more than just a number on a scale. Where being “fat” was once a shameful secret hidden […]

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Apr 9, 2021

Atomic Disruption

When Community and Quality Find Its Footing By Rachel Fox When Sidra Qasim finished high school, she was faced with a situation in which nearly all young Pakistani women find […]

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Apr 2, 2021

The Wall Street Rebel That Wasn’t

Robinhood told a story that didn’t line up with its reality By Jeromey Lloyd GameStop sells video games the old-fashioned way: peddling physical media in brick-and-mortar stores in an industry […]

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Mar 8, 2021

Think Inside the Box

By Andrea Bullard In 1968, 3M scientist Spencer Silver stumbled upon “a solution without a problem.” Intent on developing a strong adhesive for airplanes, he instead created a low-tack one—weak, but […]

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Nov 13, 2020

Kill Your Darlings

When Your Brand Becomes the Monster It Set Out to Destroy By Hannah Landers Music is intensely personal for each listener; it’s the soundtrack to first love, heartbreak, celebration, and […]

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Jul 27, 2020

The Illusion of Magical Thinking

By Rachel Fox It’s been called “the most important company to come out of Silicon Valley that no one has ever heard of.” A future-focused Apple spinoff 20 years ahead […]

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Jul 19, 2020

Press Pause Before You Join the Cause

Brands that desire to engage with social causes must reflect on their purpose before committing to action. By Andrea Bullard Throughout June and July of 2020, outraged people flooded streets […]

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Jul 10, 2020

The Game of Continued Connections

Aligning Innovative Product Extensions With Story By Dante Pannell Who could have predicted that a cheese-flavored lip balm wouldn’t completely take over the world? The origin story of Cheetos is […]

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