Aug 18, 2023
Why Great Technology Isn’t Enough
Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]
Mar 31, 2023
How Strategic Narratives Evolve Post-Sale
by Zoe Grant Seeking a more efficient way to convert customers? Essential brands start with their brand’s story. The structure of your strategic narrative mirrors the customer journey: it speaks […]
Jul 10, 2020
The Game of Continued Connections
Aligning Innovative Product Extensions With Story By Dante Pannell Who could have predicted that a cheese-flavored lip balm wouldn’t completely take over the world? The origin story of Cheetos is […]
Mar 2, 2020
Prescription: Prioritization
When Brands Confuse Their Priorities Customers Die By Dante Pannell In December 2018, an 85-year-old Florida resident was prescribed an anti-depressant by her doctor, just like millions of Americans each […]
Sep 19, 2018
You Don’t Have to Race to Zero
By Zach Kliger In countless industries, companies are content to compete on price. Rather than looking for unique ways to differentiate, they are simply content to undercut their competition in […]
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Aug 29, 2018
Selling a Story You’re Not Telling
Craft a Narrative Built for Indirect Customer Marketing By Lindsay Cottman A staple of camps and classrooms is the children’s game “telephone.” The kids sit in a circle, and work […]
Feb 8, 2016
Strategy vs. Tactics: How to Best Engage Audiences by Building Your Brand
By Joe Pathickal People often confuse strategy and tactics when it comes to sales and engagement. Success comes from being able to delineate the differences between them, and from showing […]
Sep 1, 2015
Use Narrative to Boost Sales
For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]
Dec 18, 2014
Stop Sacrificing Sales and Start Telling Your Story
Some stories are more compelling than others. Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]