gtag('config', 'AW-943903666');
             
Jul 5, 2024

Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT

Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground […]

Posted In:
Continue Reading
May 8, 2024

Mind Over Market

When note taking app KustomNote rebranded itself as Transpose, “the easiest way to run your business,” they had good reason to think it would be successful. The B2C startup had […]

Posted In:
Continue Reading
Apr 3, 2024

What’s at Stake in Your Sales Funnel?

When customers discover a consistent story of change—they can’t wait to buy   In late 2023, LinkedIn’s B2B institute analyzed 7,046 brands on its platform. It found only 16 percent—16 […]

Posted In:
Continue Reading
Mar 27, 2024

Build a Playlist That Keeps Your Customer on “Repeat”

Are you one of the 160 million people who shared a Spotify Wrapped playlist last year? Music is a deeply personal and emotional experience. It tells others who you are. […]

Posted In:
Continue Reading
Sep 27, 2023

You Are What You Buy

Every year, around 4.4 million new businesses are launched in the United States, but between 15 percent and 25 percent of them won’t make it past their first year. In […]

Posted In:
Continue Reading
Sep 26, 2023

Making Customers’ Stories Your Own

Who’s the protagonist of your brand’s narrative? Essential brands build their strategic narrative around their customer, sharing the story of how the customer can overcome their challenges with the help […]

Posted In:
Continue Reading
Aug 18, 2023

Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

Posted In:
Continue Reading
Aug 17, 2023

Five Woden Clients Featured on 2023 Inc. 5000 List

Every year, Inc. Magazine releases a list of the 5,000 fastest growing companies in America. Woden celebrates five of our past and current clients who made this year’s list. Each […]

Posted In:
Continue Reading
Jun 26, 2023

If You Don’t Have a Story, You Don’t Have a Strategy

How Strategic Narrative Takes Your Company From Chaos to Clarity by Payton Shand “A company without a story is usually a company without a strategy.”  Entrepreneur and venture capitalist Ben […]

Posted In:
Continue Reading
Jun 9, 2023

Demos that Dominate

by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]

Posted In:
Continue Reading