Apr 3, 2024
What’s at Stake in Your Sales Funnel?
When customers discover a consistent story of change—they can’t wait to buy In late 2023, LinkedIn’s B2B institute analyzed 7,046 brands on its platform. It found only 16 percent—16 […]
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Mar 27, 2024
Build a Playlist That Keeps Your Customer on “Repeat”
Are you one of the 160 million people who shared a Spotify Wrapped playlist last year? Music is a deeply personal and emotional experience. It tells others who you are. […]
Sep 27, 2023
You Are What You Buy
Every year, around 4.4 million new businesses are launched in the United States, but between 15 percent and 25 percent of them won’t make it past their first year. In […]
Sep 26, 2023
Making Customers’ Stories Your Own
Who’s the protagonist of your brand’s narrative? Essential brands build their strategic narrative around their customer, sharing the story of how the customer can overcome their challenges with the help […]
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Aug 18, 2023
Why Great Technology Isn’t Enough
Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]
Aug 17, 2023
Five Woden Clients Featured on 2023 Inc. 5000 List
Every year, Inc. Magazine releases a list of the 5,000 fastest growing companies in America. Woden celebrates five of our past and current clients who made this year’s list. Each […]
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Jun 26, 2023
If You Don’t Have a Story, You Don’t Have a Strategy
How Strategic Narrative Takes Your Company From Chaos to Clarity by Payton Shand “A company without a story is usually a company without a strategy.” Entrepreneur and venture capitalist Ben […]
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Jun 9, 2023
Demos that Dominate
by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]
May 22, 2023
Personality That Sells
by Payton Shand When it comes time to make a purchase, customers always have choices. And since they’re now more informed than ever before, their buying decisions increasingly come down […]
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May 19, 2023
ToFu That Isn’t Flavorless
by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more […]
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