Oct 9, 2019
Shaken—Not Stirred
How alcohol brands grant drinkers permission to lie to themselves. By Dante Pannell “I’ll have a vodka martini. Shaken—not stirred.” For almost 60 years, James Bond has been disarming bad […]
Jun 22, 2018
The One Part of Your Brand Immune to Trends
When It Comes to Building Genuine Connection, Visual Brand is a Distant Second to Story By E.M. Ricchini In a world where consumers are besieged by content, many brands feel […]
May 30, 2017
Is a Picture Really Worth a Thousand Words?
By Catarina Araujo In an age where serious businesses are using image-heavy channels such as Instagram, Snapchat, and Pinterest to communicate with and engage their customers, what role do words […]
Aug 29, 2016
How Good Design Tells a Great Story
By Gabrielle Kenny After your brand’s story is crafted to the finest it can be, it is time to start thinking about your story in a different way: visually. Telling a […]
Mar 14, 2016
The seven square inches that say everything about you
By Ed Lynes The less essential business cards become, the more relevant they are. Your hands are trembling ever so slightly as you hold your business card between both hands. […]
Jan 18, 2016
Branding That Goes Beyond Pretty: Telling a Visual Story
By Mike DeSocio When Verizon unveiled its new logo in September, I had some serious doubts about the direction of the brand identity. The iconic “v” had been reduced to […]
Nov 16, 2015
Snapchat Sells Nouveau Storytelling
By Kim Palagyi Businesses and causes looking to reach younger markets likely have heard of Snapchat. But, is the platform the right medium for serious commercial storytelling? Snapchat is used […]
May 18, 2015
Why Your Story Matters for a Unified Brand (and Business)
Last week, Fast Company told the story of a blog post from Ben Barry, a designer at Facebook who is credited with helping the tech firm clean up its branding. […]