Jan 12, 2021
The Company(ies) We Keep
By Andrea Bullard It’s been said that every human being is a composite of the five people with whom they spend the most time. By virtue of association, the person […]
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Dec 29, 2020
The Game is Afoot
Tapping into New Markets through Brand Story By Meghan Termat Imagine this scene: A large arena with blinding lights illuminating a captive audience; loud music pumping from speakers; people sporting […]
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May 9, 2020
A Persona That’s More Than Skin Deep
Teen Vogue Went Beyond Demographics to Build a Buyer Persona That Sparked its Renaissance By Julia Aspen On January 27, 2017, 470,000 people joined The Women’s March on Washington. […]
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