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Dec 29, 2020

The Game is Afoot

Tapping into New Markets through Brand Story By Meghan Termat Imagine this scene: A large arena with blinding lights illuminating a captive audience; loud music pumping from speakers; people sporting […]

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May 9, 2020

A Persona That’s More Than Skin Deep

Teen Vogue Went Beyond Demographics to Build a Buyer Persona That Sparked its Renaissance   By Julia Aspen On January 27, 2017, 470,000 people joined The Women’s March on Washington. […]

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