Aug 18, 2023
Why Great Technology Isn’t Enough
Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]
Oct 12, 2017
The Right Kind of Wrong: Szechuan Sauce and the Hero’s Journey
By Mary McCool Can a hot mess be manufactured? McDonald’s recently proved it’s willing to try. Earlier this year, the chain’s “Mulan SzeChuan Teriyaki Dipping Sauce” returned to cultural memory […]
Jul 17, 2017
From Westeros to Pepsi: Finding the True Hero of Your Brand Story
By Melissa Rodier This Sunday was the long-awaited season seven premiere of Game of Thrones. With its sprawling cast of characters, it’s hard to point to a single hero’s journey. […]
Aug 15, 2016
How Serial Captured the Perfect Audience and You Can Too
By Dani Bingaman Everyone has a story – is a phrase that many, if not all of us, are familiar with. The phrase is used in a plethora of ways, referencing […]
Aug 8, 2016
Why it hurts to lose a client
By Ed Lynes I’ve repeated it so many times over the past few years that I repeat it out without even the slightest thought. A curious party will ask, “what does […]
Jul 25, 2016
The Best Kind of Narrative is Built on Anticipation and Excitement
By Zach Kliger Every June, video game developers, journalists, and executives gather in Los Angeles at the Electronic Entertainment Expo to talk about the latest news and developments in their […]
Jul 11, 2016
What world is your brand living in?
By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]
May 23, 2016
Every Sentence is a Sword of Industry
By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]
May 2, 2016
Trump knows the story his audience craves
By Dan McDonough, Jr. I believe Donald Trump — or at least his political handlers — is a lot smarter than many folks will accept. Despite the chorus of media […]
Feb 1, 2016
The Story of How Good Companies Become Great
By Dan McDonough, Jr. “There’s something deeply human about storytelling: it’s part of how we learn language as babies, and it’s part of how we come to understand our world […]