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Jan 7, 2022

Why Customers Are Sour On La Colombe’s Coffee Culture

The coffee game is changing, and brands must change with it or create a disconnect with their loyal customers By Kaylyn Sidle La Colombe flourished as a cafe brand at […]

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Nov 30, 2021

The Broken Business of Death

Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are.  By Hannah Landers • SCI built its business around a promise of “empathy and […]

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Nov 22, 2020

The Medicine of Marketing

Keep Spending More Money on Marketing That Doesn’t Deliver? That’s a Tough Pill to Swallow. By Meghan Termat For those seeking job security, it might be best to avoid the […]

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Oct 16, 2020

Pass the Mic to the Smitten Customer

By Andrea Bullard By the time David Beckham agreed to serve as a brand ambassador for Samsung in 2012, the list of products endorsed by the soccer star had already […]

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Oct 5, 2020

Taking Business to Heart

By Meghan Termat “An Update from our CEO Regarding COVID-19…” It’s a ubiquitous subject line that has made people shudder throughout 2020, as messages bearing this header arrive in their […]

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Aug 24, 2020

Take ‘Em to the Promised Land

Brands can imbue pragmatic products with intrigue through storytelling that illustrates the worlds those products make possible. By Andrea Bullard On any given day, about a million Appen employees from around the […]

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Aug 4, 2020

The Quibi Quandary

When Strategy Doesn’t Align with Story By Hannah Landers 2020 began as another year in the Golden Age of television. It was also supposed to mark the dawn of the […]

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Jul 27, 2020

The Illusion of Magical Thinking

By Rachel Fox It’s been called “the most important company to come out of Silicon Valley that no one has ever heard of.” A future-focused Apple spinoff 20 years ahead […]

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Feb 13, 2020

What Happened to Grace from Boston?

By Rachel Fox It’s been decried as everything from sexist and dystopian, to cringe-worthy and tone deaf. When at-home fitness equipment company Peloton released its 2019 holiday ad, it had […]

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Jan 20, 2020

The Sweet Smell of Story

How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]

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