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Jul 5, 2024

Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT

Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground […]

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Apr 15, 2024

Your Company Isn’t the Uber or AirBNB of Anything

(And that’s okay.) “We’re the Uber of babysitting.” “It’s like Airbnb for bikes.” “Imagine Uber for dog walking.” It’s the shorthand founders of supposedly innovative companies use to describe their […]

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Aug 18, 2023

Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

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Jan 7, 2022

Why Customers Are Sour On La Colombe’s Coffee Culture

The coffee game is changing, and brands must change with it or create a disconnect with their loyal customers By Kaylyn Sidle La Colombe flourished as a cafe brand at […]

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Nov 30, 2021

The Broken Business of Death

Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are.  By Hannah Landers • SCI built its business around a promise of “empathy and […]

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Nov 22, 2020

The Medicine of Marketing

Keep Spending More Money on Marketing That Doesn’t Deliver? That’s a Tough Pill to Swallow. By Meghan Termat For those seeking job security, it might be best to avoid the […]

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Oct 16, 2020

Pass the Mic to the Smitten Customer

By Andrea Bullard By the time David Beckham agreed to serve as a brand ambassador for Samsung in 2012, the list of products endorsed by the soccer star had already […]

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Oct 5, 2020

Taking Business to Heart

By Meghan Termat “An Update from our CEO Regarding COVID-19…” It’s a ubiquitous subject line that has made people shudder throughout 2020, as messages bearing this header arrive in their […]

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Aug 24, 2020

Take ‘Em to the Promised Land

Brands can imbue pragmatic products with intrigue through storytelling that illustrates the worlds those products make possible. By Andrea Bullard On any given day, about a million Appen employees from around the […]

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Aug 4, 2020

The Quibi Quandary

When Strategy Doesn’t Align with Story By Hannah Landers 2020 began as another year in the Golden Age of television. It was also supposed to mark the dawn of the […]

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