Oct 31, 2022
How B2B Startups Should Use Branding to Differentiate Themselves and Accelerate Growth
Woden’s founder and managing partner, Ed Lynes recently joined Neil Patel on the Growth Vertical podcast to discuss how startups can use branding to differentiate and accelerate growth. When looking […]
Oct 24, 2022
Differentiate or Die
by Kaylyn Sidle Kehila patiently waits at her gate to board a Frontier Airlines flight to Las Vegas. First, she’s dismayed to learn that the airline has moved her flight […]
Aug 1, 2022
Can Sustainability Deliver Fast Enough?
by Payton Shand It’s 2020. Yet another person wakes up with a sore throat and high fever. There’s a pandemic outside their door and the whole world is shut down. […]
Jun 15, 2022
Navigating crises comes down to culture-focused leadership
Satya Nadella transformed Microsoft’s ‘hardball’ culture (and its boosted share price) by Jeromey Lloyd and Logan Krum 2021 was a tough year for Activision Blizzard. The gaming giant—formed by […]
Oct 25, 2021
Manufacturing Mythology
How Caterpillar became legendary by focusing on outcome over product by Andrea Bullard • Research shows that stories are the key to making people organize and act • Brands like […]
Jul 20, 2021
Keep It Real
Separating Fact from Fiction in Your Brand Story By Hannah Landers On New Year’s Eve, the unthinkable happened to a group of tourists in New York City: An undetected home […]
Jul 13, 2021
Walking a Thin Storyline
By Logan Krum From the time he was 16 years old, Richard Branson saw opportunity and transformed it into a business. Through a series of ventures spanning Christmas trees, a […]
Aug 24, 2020
Take ‘Em to the Promised Land
Brands can imbue pragmatic products with intrigue through storytelling that illustrates the worlds those products make possible. By Andrea Bullard On any given day, about a million Appen employees from around the […]
Dec 10, 2019
King of Burgers, Queen of Pop
By Kenly Craighill In 2008, a doe-eyed, cowboy-boot-clad 18-year-old took to the CMT Music Awards stage. Her unmistakable permed curls, paired with a cutesy-country twang and puppy-love lyrics, made her […]
Aug 14, 2019
Peer Pressure or Pure Profit?
Brand Loyalty Waits on the Other End of a Difficult Decision By Dante Pannell “It is shameful retreat for the company. American businesses should be proud of our country’s history, […]