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Feb 21, 2019

The Best a Brand Can Get: The Bottom Line of Taking a Stand

By Rachel Fox How does a 120-year-old razor company change their narrative and compete with digitally-native brands who are gnawing away at the lion’s share of the millennial market? They […]

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Oct 22, 2018

The Value of a Good Influence(r)

How B2B Companies are Embracing Influencer Marketing By Lindsay Cottman The word “influencer” tends to conjure images of Instafamous pseudo-celebrities shamelessly hocking products and goods to thousands of adoring followers. […]

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Apr 19, 2017

Don’t Lie To Us, Please

By Kate Faigen In case you missed it, Kendall Jenner ended racism. In the middle of a beautifully blue-hued protest, she bravely handed an ice-cold can of soda to a […]

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Feb 13, 2017

The Secret to Being Great at Marketing is Staying Awake

By Kate Faigen An “off-day” at work is hardly uncommon. Even tireless employees find themselves fighting to stay awake (albeit only on occasion, of course.) Whether it’s a lack of […]

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Feb 7, 2017

Should Brands Have Opinions? When and How to Get Political…Or Not.

By Mary McCool From the brands we love to the TV shows we watch to the food we eat, Americans’ political leanings are seen in their choice of products to a […]

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