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Jan 1, 2022

Why Aren’t There Solar Panels on Every Home in America?

The demand for products to fight climate change is strong and growing, but solar energy has stayed in the shadows By Gregory Cala  The indifference consumers have for home solar […]

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Oct 22, 2018

The Value of a Good Influence(r)

How B2B Companies are Embracing Influencer Marketing By Lindsay Cottman The word “influencer” tends to conjure images of Instafamous pseudo-celebrities shamelessly hocking products and goods to thousands of adoring followers. […]

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Sep 1, 2015

Use Narrative to Boost Sales

For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]

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Dec 18, 2014

Stop Sacrificing Sales and Start Telling Your Story

Some stories are more compelling than others.  Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]

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