Jan 22, 2020
World Champs Podcast Hosts Woden Partner Ed Lynes
Woden Partner Ed Lynes appeared today on Claremont Lincoln University’s World Champs podcast to discuss how brands can use storytelling to make meaningful connections with customers. Hosted by Arbazz Nizami and Rina Dakanay, the […]
Jan 20, 2020
The Sweet Smell of Story
How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]
Jan 13, 2020
Measuring What Matters
2020 Will be the First Year of the Post-Marketing Era By Ed Lynes At the close of each quarter, the entire Woden team gathers to review our performance and plan […]
Jan 2, 2020
Don’t Take Your Eye Off the Ball
How the NCAA Fumbled the Most Important Part of Its Story By Dante Pannell As the chilling laugh which concludes Michael Jackson’s “Thriller” comes crashing through the speakers at the […]