Oct 16, 2024
Sock It to Me
How Socks and Bags Became Symbols of Self You’re walking down a bustling city street, surrounded by a sea of branded tote bags swinging from the arms of passersby. Each […]
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Sep 26, 2023
Making Customers’ Stories Your Own
Who’s the protagonist of your brand’s narrative? Essential brands build their strategic narrative around their customer, sharing the story of how the customer can overcome their challenges with the help […]
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