Jan 25, 2016
What’s in a word? Telling your story with the right voice
By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]
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Dec 21, 2015
To capitalize on your brand’s potential, go ‘horizontal’ with your storytelling
By Kim Palagyi Fans have waited 10 years for a new Star Wars movie, but the beauty of The Force Awakens is not merely an introduction to a new generation […]
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Aug 13, 2014
To sell more, you’ve got to have a story. Here’s how small businesses can write their own.
Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]
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