May 17, 2023
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve […]
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Jan 25, 2016
What’s in a word? Telling your story with the right voice
By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]
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Dec 21, 2015
To capitalize on your brand’s potential, go ‘horizontal’ with your storytelling
By Kim Palagyi Fans have waited 10 years for a new Star Wars movie, but the beauty of The Force Awakens is not merely an introduction to a new generation […]
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Aug 13, 2014
To sell more, you’ve got to have a story. Here’s how small businesses can write their own.
Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]
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