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Baseball’s Back, As Inconsistent As Ever

by Joel Hulsey Prior to 1969, Major League Baseball (MLB) was a brand without an (visual) identity. Certainly, a century of existence had provided MLB dominance within American culture, but […]

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Earn Your Lightsaber

A brand must be more than the sum of its partnerships By Jeromey Lloyd Who wouldn’t want a lightsaber? Most brands would. But a Jedi would be the first to […]

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Going Retro The Right Way

Nostalgia can make for strong marketing messages, but it’s a flimsy foundation for lasting brand loyalty By Kaylyn Sidle There it is. That checkout-aisle bubblegum you vividly remember begging for […]

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Why Joe Rogan Isn’t Spotify’s Biggest Problem

Spotify is going down, but not because of Joe Rogan. By Tori Marchiony Much ado has recently been made about the decisions by Neil Young, Joni Mitchell, and other musicians […]

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Love the Ones You’re With Or Lose Them Forever

With the need to fill positions at the top of every organization’s critical goals list, retention must be the priority to create a workplace where employees feel valued—and want to stick around.  […]

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If Your Brand is Customer-First, Then Why Am I Still on Hold?

Maybe it’s time to admit that it’s not pandemic-related: most brands really just don’t care about their customers   by Ed Lynes This past year, millions of Americans spent their […]

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Why Customers Are Sour On La Colombe’s Coffee Culture

The coffee game is changing, and brands must change with it or create a disconnect with their loyal customers By Kaylyn Sidle La Colombe flourished as a cafe brand at […]

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Why Aren’t There Solar Panels on Every Home in America?

The demand for products to fight climate change is strong and growing, but solar energy has stayed in the shadows By Gregory Cala  The indifference consumers have for home solar […]

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The Power Of The Underdog

Consumers increasingly rally to upstarts willing to tackle the problems market leaders ignore. by Eric Harrison • Patagonia’s founder made environmental preservation an essential part of the brand • Other […]

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The Broken Business of Death

Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are.  By Hannah Landers • SCI built its business around a promise of “empathy and […]

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