
Is Yours A Workplace Divided Against Itself?
by Ava Wolf A man drives to work. He arrives, bleary-eyed, and checks in at the front desk. Standing before his locker, the man removes his duck boots and leaves […]
Continue ReadingNavigating crises comes down to culture-focused leadership
Satya Nadella transformed Microsoft’s ‘hardball’ culture (and its boosted share price) by Jeromey Lloyd and Logan Krum 2021 was a tough year for Activision Blizzard. The gaming giant—formed by […]
Continue ReadingTo Go Green, Brands Must First Go Deep on Brand Alignment
Greenwashing can reveal a lack of alignment around a brand’s true values by Kaylyn Sidle Consumers are quickly realizing that individual efforts to fight Earth’s escalating social and ecological crises […]
Continue ReadingBaseball’s Back, As Inconsistent As Ever
by Joel Hulsey Prior to 1969, Major League Baseball (MLB) was a brand without an (visual) identity. Certainly, a century of existence had provided MLB dominance within American culture, but […]
Continue ReadingEarn Your Lightsaber
A brand must be more than the sum of its partnerships By Jeromey Lloyd Who wouldn’t want a lightsaber? Most brands would. But a Jedi would be the first to […]
Continue ReadingGoing Retro The Right Way
Nostalgia can make for strong marketing messages, but it’s a flimsy foundation for lasting brand loyalty By Kaylyn Sidle There it is. That checkout-aisle bubblegum you vividly remember begging for […]
Continue ReadingWhy Joe Rogan Isn’t Spotify’s Biggest Problem
Spotify is going down, but not because of Joe Rogan. By Tori Marchiony Much ado has recently been made about the decisions by Neil Young, Joni Mitchell, and other musicians […]
Continue ReadingLove the Ones You’re With Or Lose Them Forever
With the need to fill positions at the top of every organization’s critical goals list, retention must be the priority to create a workplace where employees feel valued—and want to stick around. […]
Continue ReadingIf Your Brand is Customer-First, Then Why Am I Still on Hold?
Maybe it’s time to admit that it’s not pandemic-related: most brands really just don’t care about their customers by Ed Lynes This past year, millions of Americans spent their […]
Continue ReadingWhy Customers Are Sour On La Colombe’s Coffee Culture
The coffee game is changing, and brands must change with it or create a disconnect with their loyal customers By Kaylyn Sidle La Colombe flourished as a cafe brand at […]
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