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Why Aren’t There Solar Panels on Every Home in America?

The demand for products to fight climate change is strong and growing, but solar energy has stayed in the shadows By Gregory Cala  The indifference consumers have for home solar […]

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The Power Of The Underdog

Consumers increasingly rally to upstarts willing to tackle the problems market leaders ignore. by Eric Harrison • Patagonia’s founder made environmental preservation an essential part of the brand • Other […]

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The Broken Business of Death

Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are.  By Hannah Landers • SCI built its business around a promise of “empathy and […]

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Manufacturing Mythology

How Caterpillar became legendary by focusing on outcome over product by Andrea Bullard • Research shows that stories are the key to making people organize and act • Brands like […]

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An Offer Worth Taking

Most employees think their boss sucks By Eric Harrison That’s a feeling completely distinct from management skills; 58 percent of workers say they trust a stranger more than their own boss. […]

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Keeping Communities Safe

When brands create communities, they take on an unspoken role to protect its members. Decisions that exclude certain members of the community don’t just cause disappointment–they leave communities feeling abandoned […]

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What Workers Want

In the age of COVID, employee engagement and loyalty are bolstered by meaning and purpose By Rachel Fox For many organizations, the summer of 2021 will mark the highest employee […]

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Don’t Slack on Story

By Eric Harrison When email gained popularity in 1993, it heralded the arrival of faster, more effective business communication. But as email became ubiquitous, it quickly gave way to torrents […]

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A Story Rewritten

Navigating turbulent times requires brands to change in ways that are more than skin-deep.  By Emma Seely Weight today is more than just a number on a scale. Where being “fat” was once a shameful secret hidden […]

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Keep It Real

Separating Fact from Fiction in Your Brand Story By Hannah Landers On New Year’s Eve, the unthinkable happened to a group of tourists in New York City: An undetected home […]

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