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The Welch Legacy: Rank it, or Yank it?

By Kenly Craighill Jack Welch, the “Manager of the Century”, the “CEO of CEOs”, and General Electric superstar died on Monday, March 1, 2020. After being named the youngest-ever CEO […]

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Prescription: Prioritization

When Brands Confuse Their Priorities Customers Die By Dante Pannell In December 2018, an 85-year-old Florida resident was prescribed an anti-depressant by her doctor, just like millions of Americans each […]

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Don’t Chicken Out

Following Brand Purpose Off the Beaten Path to Fast-Food Success By Hannah Landers The paradigm of American fast-food success is symbolized by the “Golden Arches.” Ubiquitous across large metropolises and […]

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What Happened to Grace from Boston?

By Rachel Fox It’s been decried as everything from sexist and dystopian, to cringe-worthy and tone deaf. When at-home fitness equipment company Peloton released its 2019 holiday ad, it had […]

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First The Bubble, Then The Burst

By Kenly Craighill In a suburban Los Angeles garage, Chris Robinson stands uncomfortably, his arms not quite covering the text on his white t-shirt: “BANKRUPT BY BEANIE BABIES.” “This is […]

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The Sweet Smell of Story

How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]

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Don’t Take Your Eye Off the Ball

How the NCAA Fumbled the Most Important Part of Its Story By Dante Pannell As the chilling laugh which concludes Michael Jackson’s “Thriller” comes crashing through the speakers at the […]

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More than a Pretty (Inter)Face

earch for “dating” on Google, and the results are not surprising. Matchmaking and speed dating appear, but also endless lists of the “10 best dating apps for…” matched with some qualifier, ranging from specific professions to broad demographics. Countless singles have tried or found love, on at least one dating app since their inception.

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Perversion of Values

When Company Culture is Weaponized Against Employees By Hannah Landers Thoughtful. Customer-obsessed. Iterative. Powerful. Accessible. In it together. This list of adjectives conjures a workplace of camaraderie and shared responsibility—one […]

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King of Burgers, Queen of Pop

By Kenly Craighill In 2008, a doe-eyed, cowboy-boot-clad 18-year-old took to the CMT Music Awards stage. Her unmistakable permed curls, paired with a cutesy-country twang and puppy-love lyrics, made her […]

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