Chargebee Raises Series F Round
Woden client Chargebee announced today that it raised a $55 million Series F funding round led by Insight Partners. To date, the subscription management company has raised $105 million in funding.
Chargebee is a SaaS company centered around subscription management. Its platform includes billing automation, recurring payments, and accounting and analytics tools to streamline the billing process. As more businesses around the world move to a subscription model—especially in the wake of the coronavirus pandemic—the recent funds acquired will support Chargebee’s expansion into global markets.
Chargebee engaged Woden in 2019 for guidance on reaching customers and defining its brand. For many SaaS companies, competitors aren’t always the problem. Instead, lack of product awareness builds a wall between companies and potential customers. Woden helped Chargebee understand and clarify its purpose, as well as provided a compelling way for Chargebee to share its product and story with customers.
In an industry targeting growth opportunities, SaaS companies tend to get bogged down with operational hurdles that stilt growth and have a negative rippling effect across the company. In developing Chargebee’s brand story, Woden positioned the company as a mentor, enabling Chargebee to enter the fray with a subscription management product that would enable revenue drivers to focus solely on growth and regain control over their revenue cycles.
Woden congratulates Chargebee on its achievement and is happy to have worked with the firm on its path to success.