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Woden’s growing team sets its strategy for 2022

Woden’s entire team has spent the first six weeks of 2022 laying the groundwork for an ambitious growth plan, and it’s starting to pay off.

Woden conducted its first-ever planning retreat in January to reflect on the successes and challenges of 2021, and has since set in motion a strategy to deliver its biggest year ever. That strategy was defined by the entire Woden team, who worked through several discussions and exercises to set a week-to-week agenda intended to lead to the company’s biggest year ever.

“Getting buy-in from the team internally is instrumental in aligning an organization behind its purpose,” said Ed Lynes, Woden’s managing partner. “So we asked our employees to set the Woden strategy, not simply follow a dictated agenda. We did what we always recommend to our clients: we used our values and mission to engage the entire team in pursuing a high level of growth.” 

To keep driving that growth, Woden continues to expand its team, methodically hiring new Wodenworkers who embody its core values—Have a Positive Attitude, Be a Team Player, Stay Hungry to Grow, and Make Transformative Work. Despite facing a challenging labor market due to the “Great Resignation,” Woden has already welcomed three new Brand Storytellers and celebrated one internal promotion at the halfway point of Q1.  

Before joining Woden, Gregory Cala’s boundless curiosity led him to a wide range of roles including legislative aid and dog training. But he was always a writer at heart. Today, he’s leveraging his adaptability, inquisitive mind, and keen desire to hone his writing skills within Woden’s story-driven framework.  

Kaylyn Sidle recently graduated from Temple University with her Bachelor of Business Administration in Marketing, and acclimated quickly to Woden’s creative environment, diverse client base and collaborative team. Her background in the hospitality industry has forged a can-do attitude and dedication to efficiency that she brings to all she does at Woden. 

Tori Marchiony is another Temple grad, hailing from the world of broadcast journalism. Formerly Executive Producer of the PBS arts show Articulate with Jim Cotter, she worked as an independent storytelling consultant before finding her place at Woden. Tori is a skilled interviewer and a versatile writer with strong research skills.  

Eric Harrison came aboard as a Brand Storyteller in Q1 of 2021. A year later, after demonstrating boundless energy and commitment to developing Woden, he was promoted to Growth Lead.  

“Woden has enormous growth potential, and we’re well positioned to more than double that growth this year,” Eric said. “But we have to take advantage of the opportunities that are in front of us, and ensure our own story is being told. Woden is making promises this year, not goals—and I’m inspired to help us keep them.”  

Woden is still hiring for multiple roles to support our ambitious goals for 2022 and beyond. Check out our openings here