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Branding That Goes Beyond Pretty: Telling a Visual Story

By Mike DeSocio When Verizon unveiled its new logo in September, I had some serious doubts about the direction of the brand identity. The iconic “v” had been reduced to […]

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Artful Storytelling in Action (For Better or Worse)

By Dan McDonough, Jr. Storytelling has been proven time and again to be the best way to deliver a message. And while the method of storytelling is a clearly defined […]

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To capitalize on your brand’s potential, go ‘horizontal’ with your storytelling

By Kim Palagyi Fans have waited 10 years for a new Star Wars movie, but the beauty of The Force Awakens is not merely an introduction to a new generation […]

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Can your brand create a Christmas miracle?

Another year of coal stockings for lying retailers By Ed Lynes My inbox started filling up the early part of Thanksgiving week. Retailers peppered me with inducements — 70% off! […]

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Woden Wins International Marketing Honors

By Mike DeSocio We at Woden are proud to announce winning Platinum and Gold honors for our work with SoldierStrong and Nooch, respectively. Woden was recognized by the Association of […]

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Storied Design

By Kim Palagyi Burgers are a transcended sandwich. The idiosyncratic journey of each ingredient within the bun makes them taste so wonderful. The burger at Shake Shack illustrates how precise […]

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Snapchat Sells Nouveau Storytelling

By Kim Palagyi Businesses and causes looking to reach younger markets likely have heard of Snapchat. But, is the platform the right medium for serious commercial storytelling? Snapchat is used […]

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No, Jeb can’t fix it. And neither can you.

This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]

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Shaping the Story of a City

By Kim Palagyi Cities tell their living story every day, evident alone through architecture, food, and local flair. These stories inhabit the streets and are carried with the people who […]

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Storytelling advice for Volkswagen

By Dan McDonough, Jr. The best way out is always through. That was the advice of the optimist Len in Robert Frost’s poem “A Servant to Servants.” That’s my advice […]

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