The World’s Best-Managed Companies Have the Same CEO: Their Customers
By Kelly Sarabyn The Wall Street Journal recently released their Management Top 250: a ranking of the world’s best-managed companies across five vital metrics: customer satisfaction, employee engagement, innovation, social […]
Continue ReadingBull not Bear: The Economy of Six-Second Brand Stories
By Zachary Vickers Every second counts in the battle for a customer’s attention. Although Internet users are consuming video at ever-increasing rates, 90 percent of people skip past “pre-rolls:” the […]
Continue ReadingWeWork & Starbucks Agree: Father Knows Best
Arrogance Has Founders Seeing Red (Cups, Meat, and Eyes) By Ed Lynes Of the icons that mark the holiday season, few are more celebrated than the Starbucks Red Cup. Communities […]
Continue ReadingBeyond the Browser: How Digital Brands Become Tactile
Digital brands finding ways to interact with their audience in the non-digital world are fostering greater levels of connection and communication. by Kelly Sarabyn For the first time ever, […]
Continue ReadingFind Your Constant and Pivot with Purpose
By Hannah Landers The scene is familiar in any popular bar on a weekend night: the crowd is four-or-five people deep, and there’s a single bartender trying to keep up […]
Continue ReadingGoogle It, Xerox It, FedEx It, Post-It: How Story Can Help Prevent Brand “Genericide”
By Zachary Vickers Barry Manilow is known for chart-topping hits like “Looks Like We Made It,” but few may realize that many brand jingles we still can’t get out of […]
Continue ReadingWhat in Palm’s Name?: Aligning Product with Purpose
By Hannah Landers Every action has an equal and opposite reaction — it’s basic science. So it should come as no surprise, then, that our increasingly technology-obsessed and evermore-connected world […]
Continue ReadingThe Value of a Good Influence(r)
How B2B Companies are Embracing Influencer Marketing By Lindsay Cottman The word “influencer” tends to conjure images of Instafamous pseudo-celebrities shamelessly hocking products and goods to thousands of adoring followers. […]
Continue ReadingConsumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names
By Zachary Vickers Recently, Weight Watchers announced they would be known as “WW.” Armed with a new tagline, “Wellness that Works,” the 65 year-old company made a bold and strategic […]
Continue ReadingFalling in with the “Bad” Crowd
Don’t Let the Wrong Customers Define Your Brand By Hannah Landers It’s small. It’s sleek. It’s become an emblem for those in the “cool” crowd. Although this might sound like […]
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