gtag('config', 'AW-943903666');
             

No, Jeb can’t fix it. And neither can you.

This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]

Continue Reading

Shaping the Story of a City

By Kim Palagyi Cities tell their living story every day, evident alone through architecture, food, and local flair. These stories inhabit the streets and are carried with the people who […]

Continue Reading

Storytelling advice for Volkswagen

By Dan McDonough, Jr. The best way out is always through. That was the advice of the optimist Len in Robert Frost’s poem “A Servant to Servants.” That’s my advice […]

Continue Reading

8 Things I Learned the Hard Way as a Startup Founder

This post was originally published by Woden partner Ed Lynes September 9 on LinkedIn. Woden finally unleashed our new website upon the world today. It’s amazing to consider that about 18 months […]

Continue Reading

Use Narrative to Boost Sales

For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]

Continue Reading

Design by Story: A New Way to Build Great Products

Last year, Tory Burch was given a gift by her staff to celebrate the 10th anniversary of her incredibly successful fashion company. It was a book that paid tribute to […]

Continue Reading

Why Your Story Matters for a Unified Brand (and Business)

Last week, Fast Company told the story of a blog post from Ben Barry, a designer at Facebook who is credited with helping the tech firm clean up its branding. […]

Continue Reading

What Story is TIDAL, Jay-Z’s Streaming Service, telling?

A few weeks ago, Jay-Z stood alongside an A-list of pop stars and announced a “movement” to “change the course of history.” Jay, with the First Lady of Hip Hop […]

Continue Reading

New Markets or New Products? The Story is Everything

Are you going to buy an Apple Watch? Whether you do or you don’t, your decision will probably be based almost exclusively on one variable: the story that Apple tells. […]

Continue Reading

Bend Time and Reach Your Goals with a Story

New Year’s Resolutions are worthless. They distract. They make you feel bad about yourself, and it’s the accomplishment of the goal that matters. Fortunately, if you develop a compelling narrative […]

Continue Reading