![scope of story](https://www.wodenworks.com/wp-content/uploads/2019/03/blog-1.png)
No, Jeb can’t fix it. And neither can you.
This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]
Continue ReadingShaping the Story of a City
By Kim Palagyi Cities tell their living story every day, evident alone through architecture, food, and local flair. These stories inhabit the streets and are carried with the people who […]
Continue ReadingStorytelling advice for Volkswagen
By Dan McDonough, Jr. The best way out is always through. That was the advice of the optimist Len in Robert Frost’s poem “A Servant to Servants.” That’s my advice […]
Continue Reading8 Things I Learned the Hard Way as a Startup Founder
This post was originally published by Woden partner Ed Lynes September 9 on LinkedIn. Woden finally unleashed our new website upon the world today. It’s amazing to consider that about 18 months […]
Continue ReadingUse Narrative to Boost Sales
For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]
Continue ReadingDesign by Story: A New Way to Build Great Products
Last year, Tory Burch was given a gift by her staff to celebrate the 10th anniversary of her incredibly successful fashion company. It was a book that paid tribute to […]
Continue ReadingWhy Your Story Matters for a Unified Brand (and Business)
Last week, Fast Company told the story of a blog post from Ben Barry, a designer at Facebook who is credited with helping the tech firm clean up its branding. […]
Continue ReadingWhat Story is TIDAL, Jay-Z’s Streaming Service, telling?
A few weeks ago, Jay-Z stood alongside an A-list of pop stars and announced a “movement” to “change the course of history.” Jay, with the First Lady of Hip Hop […]
Continue ReadingNew Markets or New Products? The Story is Everything
Are you going to buy an Apple Watch? Whether you do or you don’t, your decision will probably be based almost exclusively on one variable: the story that Apple tells. […]
Continue ReadingBend Time and Reach Your Goals with a Story
New Year’s Resolutions are worthless. They distract. They make you feel bad about yourself, and it’s the accomplishment of the goal that matters. Fortunately, if you develop a compelling narrative […]
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