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Storytelling advice for Volkswagen

By Dan McDonough, Jr. The best way out is always through. That was the advice of the optimist Len in Robert Frost’s poem “A Servant to Servants.” That’s my advice […]

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8 Things I Learned the Hard Way as a Startup Founder

This post was originally published by Woden partner Ed Lynes September 9 on LinkedIn. Woden finally unleashed our new website upon the world today. It’s amazing to consider that about 18 months […]

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Use Narrative to Boost Sales

For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]

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Design by Story: A New Way to Build Great Products

Last year, Tory Burch was given a gift by her staff to celebrate the 10th anniversary of her incredibly successful fashion company. It was a book that paid tribute to […]

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Why Your Story Matters for a Unified Brand (and Business)

Last week, Fast Company told the story of a blog post from Ben Barry, a designer at Facebook who is credited with helping the tech firm clean up its branding. […]

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What Story is TIDAL, Jay-Z’s Streaming Service, telling?

A few weeks ago, Jay-Z stood alongside an A-list of pop stars and announced a “movement” to “change the course of history.” Jay, with the First Lady of Hip Hop […]

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New Markets or New Products? The Story is Everything

Are you going to buy an Apple Watch? Whether you do or you don’t, your decision will probably be based almost exclusively on one variable: the story that Apple tells. […]

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Bend Time and Reach Your Goals with a Story

New Year’s Resolutions are worthless. They distract. They make you feel bad about yourself, and it’s the accomplishment of the goal that matters. Fortunately, if you develop a compelling narrative […]

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Mind Over Matter: How Stories Can Override Nature

Ask someone the color of a shiny new Ferrari, and they’ll nearly always answer “Red”, which loudly proclaims power, virility, and speed. Would a “Green Bull” give you the same […]

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Stop Sacrificing Sales and Start Telling Your Story

Some stories are more compelling than others.  Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]

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