By Mike DeSocio When Verizon unveiled its new logo in September, I had some serious doubts about the direction of the brand identity. The iconic “v” had been reduced to […]

By Dan McDonough, Jr. Storytelling has been proven time and again to be the best way to deliver a message. And while the method of storytelling is a clearly defined […]

By Kim Palagyi Fans have waited 10 years for a new Star Wars movie, but the beauty of The Force Awakens is not merely an introduction to a new generation […]

Another year of coal stockings for lying retailers By Ed Lynes My inbox started filling up the early part of Thanksgiving week. Retailers peppered me with inducements — 70% off! […]

By Mike DeSocio We at Woden are proud to announce winning Platinum and Gold honors for our work with SoldierStrong and Nooch, respectively. Woden was recognized by the Association of […]

By Kim Palagyi Burgers are a transcended sandwich. The idiosyncratic journey of each ingredient within the bun makes them taste so wonderful. The burger at Shake Shack illustrates how precise […]

By Kim Palagyi Businesses and causes looking to reach younger markets likely have heard of Snapchat. But, is the platform the right medium for serious commercial storytelling? Snapchat is used […]

This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]

By Kim Palagyi Cities tell their living story every day, evident alone through architecture, food, and local flair. These stories inhabit the streets and are carried with the people who […]

By Dan McDonough, Jr. The best way out is always through. That was the advice of the optimist Len in Robert Frost’s poem “A Servant to Servants.” That’s my advice […]