Rosetta Stone is learning how storytelling can sell more product
Ad Age magazine said it best when it said Rosetta Stone is learning a new language: Storytelling. To wit: The language-learning company has long been known for direct response advertising, […]Continue Reading
Even Apple fares better when it outsources its advertising
It’s been a little over a year since Apple Computer started creating its own, in-house advertising agency to compete with Media Arts Lab, the unit that award-winning advertising agency TBWA/Chiat/Day […]Continue Reading
When telling your brand story goes wrong. Way wrong.
The advertising folks at Coke usually do a wonderful job at storytelling. And, while this execution was well done, the story itself is nuts. Telling me that it takes 23 […]Continue Reading