Stop Sacrificing Sales and Start Telling Your Story
Some stories are more compelling than others. Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]Continue Reading
To sell more, you’ve got to have a story. Here’s how small businesses can write their own.
Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]Continue Reading