Why it hurts to lose a client
By Ed Lynes I’ve repeated it so many times over the past few years that I repeat it out without even the slightest thought. A curious party will ask, “what does […]
Continue ReadingNative Content Is About More Than Disguising an Advertisement
By Melissa Rodier The intertextuality of media and branding has changed the storytelling landscape drastically in a short time. In a culture that has become immune to the 30-second advertising […]
Continue ReadingThe Best Kind of Narrative is Built on Anticipation and Excitement
By Zach Kliger Every June, video game developers, journalists, and executives gather in Los Angeles at the Electronic Entertainment Expo to talk about the latest news and developments in their […]
Continue ReadingWhat world is your brand living in?
By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]
Continue ReadingStorytelling Is a Meaningless Trope
By Melissa Rodier For the last few years, every discussion, TED Talk, or article on branding has preached the power of storytelling. That makes sense: It’s science, and millennia of […]
Continue ReadingWhy no one ever listens to you
How to dominate the attention economy By Ed Lynes Your sales and marketing teams have spent the last quarter carefully planning campaigns for the second half of the year. They […]
Continue ReadingThe Timeless Value of the Human Connection
By Zach Kliger We live in a world of increasing automation, routinization, and regulation; but people still sell cars. And not just cars either. We can still count on there being […]
Continue ReadingEvery Sentence is a Sword of Industry
By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]
Continue ReadingInstagram’s New Logo Is A Statement About Its Brand Narrative
By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]
Continue ReadingWhat the America’s Cup teaches us about finding our audience
By Dan McDonough, Jr. The America’s Cup made its way back to New York City this past weekend for the first time since 1920. Nearly a century ago, the names […]
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