By Ed Lynes I’ve repeated it so many times over the past few years that I repeat it out without even the slightest thought. A curious party will ask, “what does […]

By Melissa Rodier The intertextuality of media and branding has changed the storytelling landscape drastically in a short time. In a culture that has become immune to the 30-second advertising […]

By Zach Kliger Every June, video game developers, journalists, and executives gather in Los Angeles at the Electronic Entertainment Expo to talk about the latest news and developments in their […]

By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]

By Melissa Rodier For the last few years, every discussion, TED Talk, or article on branding has preached the power of storytelling. That makes sense: It’s science, and millennia of […]

How to dominate the attention economy By Ed Lynes Your sales and marketing teams have spent the last quarter carefully planning campaigns for the second half of the year. They […]

By Zach Kliger We live in a world of increasing automation, routinization, and regulation; but people still sell cars. And not just cars either. We can still count on there being […]

By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]

By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]

By Dan McDonough, Jr. The America’s Cup made its way back to New York City this past weekend for the first time since 1920. Nearly a century ago, the names […]