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The Best Kind of Narrative is Built on Anticipation and Excitement

By Zach Kliger Every June, video game developers, journalists, and executives gather in Los Angeles at the Electronic Entertainment Expo to talk about the latest news and developments in their […]

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What world is your brand living in?

By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]

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Storytelling Is a Meaningless Trope

By Melissa Rodier For the last few years, every discussion, TED Talk, or article on branding has preached the power of storytelling. That makes sense: It’s science, and millennia of […]

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Why no one ever listens to you

How to dominate the attention economy By Ed Lynes Your sales and marketing teams have spent the last quarter carefully planning campaigns for the second half of the year. They […]

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The Timeless Value of the Human Connection

By Zach Kliger We live in a world of increasing automation, routinization, and regulation; but people still sell cars. And not just cars either. We can still count on there being […]

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Every Sentence is a Sword of Industry

By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]

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Instagram’s New Logo Is A Statement About Its Brand Narrative

By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]

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What the America’s Cup teaches us about finding our audience

By Dan McDonough, Jr. The America’s Cup made its way back to New York City this past weekend for the first time since 1920. Nearly a century ago, the names […]

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Trump knows the story his audience craves

By Dan McDonough, Jr. I believe Donald Trump — or at least his political handlers — is a lot smarter than many folks will accept. Despite the chorus of media […]

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Building and Rebuilding a Brand Narrative: Lessons Your Business Can Learn from LEGO

By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]

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