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Every Sentence is a Sword of Industry

By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]

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Instagram’s New Logo Is A Statement About Its Brand Narrative

By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]

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What the America’s Cup teaches us about finding our audience

By Dan McDonough, Jr. The America’s Cup made its way back to New York City this past weekend for the first time since 1920. Nearly a century ago, the names […]

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Trump knows the story his audience craves

By Dan McDonough, Jr. I believe Donald Trump — or at least his political handlers — is a lot smarter than many folks will accept. Despite the chorus of media […]

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Building and Rebuilding a Brand Narrative: Lessons Your Business Can Learn from LEGO

By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]

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How to tell your story

By Ed Lynes Destination Dreamit began last week with all of the founders from Dreamit Ventures’ latest cohort gathered outdoors on picnic tables. The casual environment belied the urgency of […]

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Success Stories: From the Ballpark to the Boardroom

By Kim Palagyi Today’s Major League Baseball Opening Day marks a time of new beginnings. Fans, players, and coaches alike relish the one day a year where championship dreams are […]

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The seven square inches that say everything about you

By Ed Lynes The less essential business cards become, the more relevant they are. Your hands are trembling ever so slightly as you hold your business card between both hands. […]

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Stories at Work: Build HR with your brand

By Kim Palagyi Whatever the unique needs of your business, ultimately people fulfill them. People work for you, with you, and champion your products and brand. Your internal story is […]

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Once Upon a Time – How Great Company Stories Begin

By Shelby Fisk “Whoever tells the best story shapes the culture.” ― Erwin Raphael McManus Once upon a time; a guy walks into a bar; it was a dark and […]

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