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Stop Sacrificing Sales and Start Telling Your Story

Some stories are more compelling than others.  Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]

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Businesses who use Facebook will soon need to tricks to keep exposure

Small businesses that use Facebook are about to find out that big changes will have a big impact in the reach they get from the social media platform. Earlier this […]

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Guy Kawasaki has great tips for small biz social media

Guy Kawasaki has been growing brands large and small since before he was even “chief evangelist”at Apple in the late ‘90s. His tips for small businesses captured in an interview […]

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Let us help tell your story.

At Woden, we evangelize storytelling — not for the entertainment value, but for the economic value. Yes, there’s a serious economic value to getting your story right and telling it […]

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Make your marketing campaign more inspiring with animation

We’ve been a big fan of explainer videos that tell a story and explain a business using animation. And, as Manroop Takhar writes on Inspirationfeed.com, it’s a technique used by some […]

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What’s the return on your brand story?

What’s the ROI on your business card? How about the sign on the front of your store or office? What about your website? You’ve probably spent money — maybe even […]

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How marketers can cut back on inefficient time with social media

The folks at the Buffer blog explain just how much time social media sucks out of our lives: Social media is a huge time vortex. According to Business Insider, “Americans spend […]

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If people don’t ‘like’ your story, does your story even matter?

If a story falls on Facebook, and nobody shares it, does it even make a sound? That’s a bastardization of the old cliche, but it tells an important message: Why […]

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Gaming Facebook for the most exposure

If you’ve spent more than 15 minutes trying to understand how to position your brand best on Facebook, you’ve likely found that the more you poke around, the more confused […]

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To sell more, you’ve got to have a story. Here’s how small businesses can write their own.

Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]

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