Stop Sacrificing Sales and Start Telling Your Story
Some stories are more compelling than others. Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]Continue Reading
Businesses who use Facebook will soon need to tricks to keep exposure
Small businesses that use Facebook are about to find out that big changes will have a big impact in the reach they get from the social media platform. Earlier this […]Continue Reading
Guy Kawasaki has great tips for small biz social media
Guy Kawasaki has been growing brands large and small since before he was even “chief evangelist”at Apple in the late ‘90s. His tips for small businesses captured in an interview […]Continue Reading
Make your marketing campaign more inspiring with animation
We’ve been a big fan of explainer videos that tell a story and explain a business using animation. And, as Manroop Takhar writes on Inspirationfeed.com, it’s a technique used by some […]Continue Reading
How marketers can cut back on inefficient time with social media
The folks at the Buffer blog explain just how much time social media sucks out of our lives: Social media is a huge time vortex. According to Business Insider, “Americans spend […]Continue Reading
If people don’t ‘like’ your story, does your story even matter?
If a story falls on Facebook, and nobody shares it, does it even make a sound? That’s a bastardization of the old cliche, but it tells an important message: Why […]Continue Reading
To sell more, you’ve got to have a story. Here’s how small businesses can write their own.
Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]Continue Reading