Even Apple fares better when it outsources its advertising
It’s been a little over a year since Apple Computer started creating its own, in-house advertising agency to compete with Media Arts Lab, the unit that award-winning advertising agency TBWA/Chiat/Day […]Continue Reading
When telling your brand story goes wrong. Way wrong.
The advertising folks at Coke usually do a wonderful job at storytelling. And, while this execution was well done, the story itself is nuts. Telling me that it takes 23 […]Continue Reading