Building and Rebuilding a Brand Narrative: Lessons Your Business Can Learn from LEGO
By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]
Continue ReadingHow to tell your story
By Ed Lynes Destination Dreamit began last week with all of the founders from Dreamit Ventures’ latest cohort gathered outdoors on picnic tables. The casual environment belied the urgency of […]
Continue ReadingSuccess Stories: From the Ballpark to the Boardroom
By Kim Palagyi Today’s Major League Baseball Opening Day marks a time of new beginnings. Fans, players, and coaches alike relish the one day a year where championship dreams are […]
Continue ReadingThe seven square inches that say everything about you
By Ed Lynes The less essential business cards become, the more relevant they are. Your hands are trembling ever so slightly as you hold your business card between both hands. […]
Continue ReadingStories at Work: Build HR with your brand
By Kim Palagyi Whatever the unique needs of your business, ultimately people fulfill them. People work for you, with you, and champion your products and brand. Your internal story is […]
Continue ReadingOnce Upon a Time – How Great Company Stories Begin
By Shelby Fisk “Whoever tells the best story shapes the culture.” ― Erwin Raphael McManus Once upon a time; a guy walks into a bar; it was a dark and […]
Continue ReadingStrategy vs. Tactics: How to Best Engage Audiences by Building Your Brand
By Joe Pathickal People often confuse strategy and tactics when it comes to sales and engagement. Success comes from being able to delineate the differences between them, and from showing […]
Continue ReadingThe Story of How Good Companies Become Great
By Dan McDonough, Jr. “There’s something deeply human about storytelling: it’s part of how we learn language as babies, and it’s part of how we come to understand our world […]
Continue ReadingWhat’s in a word? Telling your story with the right voice
By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]
Continue ReadingBranding That Goes Beyond Pretty: Telling a Visual Story
By Mike DeSocio When Verizon unveiled its new logo in September, I had some serious doubts about the direction of the brand identity. The iconic “v” had been reduced to […]
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