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What’s a customer really worth?

Can you afford marketing? That’s a good question. The answer is a question itself: Can you afford to NOT market your business? One of the most fundamental of all business […]

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Do what you do best, and ‘team-source’ the rest

Most business owners get a funny feeling in their gut when the word “outsourcing” is mentioned. And rightly so. There are plenty of examples of outsourcing gone wrong. It’s almost […]

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Even Apple fares better when it outsources its advertising

It’s been a little over a year since Apple Computer started creating its own, in-house advertising agency to compete with Media Arts Lab, the unit that award-winning advertising agency TBWA/Chiat/Day […]

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Sad Men: How Advertisers Are Selling With Emotion

Sad Men: How Advertisers Are Selling With Emotion To be successful with advertising, you need to tell a story. But, as this story from NPR explains, your story doesn’t always […]

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When telling your brand story goes wrong. Way wrong.

The advertising folks at Coke usually do a wonderful job at storytelling. And, while this execution was well done, the story itself is nuts. Telling me that it takes 23 […]

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The Art of Storytelling in Business

What is your brand and company about? Do you pride yourself on excellent customer service? Are you innovative, quirky, fun or you just really believe that your products or services […]

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What is Woden?

Woden was founded in 2014, but its principles were forged more than a decade earlier by its founders’ experiences in media and advertising. Those principles have at their core the […]

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