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Sad Men: How Advertisers Are Selling With Emotion

Sad Men: How Advertisers Are Selling With Emotion To be successful with advertising, you need to tell a story. But, as this story from NPR explains, your story doesn’t always […]

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When telling your brand story goes wrong. Way wrong.

The advertising folks at Coke usually do a wonderful job at storytelling. And, while this execution was well done, the story itself is nuts. Telling me that it takes 23 […]

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The Art of Storytelling in Business

What is your brand and company about? Do you pride yourself on excellent customer service? Are you innovative, quirky, fun or you just really believe that your products or services […]

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What is Woden?

Woden was founded in 2014, but its principles were forged more than a decade earlier by its founders’ experiences in media and advertising. Those principles have at their core the […]

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