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Every Sentence is a Sword of Industry
By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]
Continue ReadingInstagram’s New Logo Is A Statement About Its Brand Narrative
By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]
Continue ReadingWhat the America’s Cup teaches us about finding our audience
By Dan McDonough, Jr. The America’s Cup made its way back to New York City this past weekend for the first time since 1920. Nearly a century ago, the names […]
Continue ReadingTrump knows the story his audience craves
By Dan McDonough, Jr. I believe Donald Trump — or at least his political handlers — is a lot smarter than many folks will accept. Despite the chorus of media […]
Continue ReadingBuilding and Rebuilding a Brand Narrative: Lessons Your Business Can Learn from LEGO
By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]
Continue ReadingHow to tell your story
By Ed Lynes Destination Dreamit began last week with all of the founders from Dreamit Ventures’ latest cohort gathered outdoors on picnic tables. The casual environment belied the urgency of […]
Continue ReadingSuccess Stories: From the Ballpark to the Boardroom
By Kim Palagyi Today’s Major League Baseball Opening Day marks a time of new beginnings. Fans, players, and coaches alike relish the one day a year where championship dreams are […]
Continue ReadingThe seven square inches that say everything about you
By Ed Lynes The less essential business cards become, the more relevant they are. Your hands are trembling ever so slightly as you hold your business card between both hands. […]
Continue ReadingStories at Work: Build HR with your brand
By Kim Palagyi Whatever the unique needs of your business, ultimately people fulfill them. People work for you, with you, and champion your products and brand. Your internal story is […]
Continue ReadingOnce Upon a Time – How Great Company Stories Begin
By Shelby Fisk “Whoever tells the best story shapes the culture.” ― Erwin Raphael McManus Once upon a time; a guy walks into a bar; it was a dark and […]
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