Oct 27, 2024
From Fresh to Fatal
A strong brand promise is the guide to strong decision-making One bakery’s lie could have been a customer’s last meal. In February 2024, Michelle Siriani, the owner of gluten-free and […]
Oct 16, 2024
Sock It to Me
How Socks and Bags Became Symbols of Self You’re walking down a bustling city street, surrounded by a sea of branded tote bags swinging from the arms of passersby. Each […]
Oct 3, 2024
Third Place Displaced
When Michelle Eisen began working as a Starbucks barista in 2010, she loved entering her store every day. It was always packed with people. She witnessed first dates and reunions […]
Jul 30, 2024
Deadlier Than Cyanide
Johnson & Johnson’s Response to the Opioid Crisis “No more tears.” For more than half a century, Johnson & Johnson has made this promise to families across America. The tagline […]
Jul 24, 2024
Are Your Customers Buying the Status Quo?
Green brands can’t just rely on believers in sustainability to drive their businesses forward. Tami Jarvis loves animals and hates plastic. Horrified by gruesome videos of animal cruelty and the […]
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Jul 16, 2024
Customers Don’t Give a Duck
In a Post-Marketing Era—Experience is All That Matters. “For almost 100 years the Ducks did almost nothing but lose.” When it comes to the University of Oregon football team, there’s […]
Jul 5, 2024
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground […]
Jul 3, 2024
A Story That’s Stalled Out
Why Southwest Airlines Has Hit Serious Turbulence—And What to Do About It David Brownlee is a happy Southwest Airlines flier. Four years ago he was stuck traveling for business and […]
Jun 11, 2024
First The Bubble, Then The Burst
In a suburban Los Angeles garage, Chris Robinson stands uncomfortably, his arms not quite covering the text on his white t-shirt: “BANKRUPT BY BEANIE BABIES.” “This is like admitting to […]
May 29, 2024
Don’t Slack on Story
When email gained popularity in 1993, it heralded the arrival of faster, more effective business communication. But as email became ubiquitous, it quickly gave way to torrents of messages and […]