May 21, 2024
Don’t Make Them Search
How to ensure your brand stands out in a sea of sameness For children who grew up in the 1980s and 1990s, meticulously combing through dizzying puzzle pages in pursuit […]
May 15, 2024
How Woden Helped Peckham Industries Differentiate After 100 Years in Business
“Woden gave us the structure to move our brand forward.” THE STORY OF PECKHAM INDUSTRIES For more than a century, Peckham Industries has provided the raw materials necessary to build […]
May 8, 2024
Mind Over Market
When note taking app KustomNote rebranded itself as Transpose, “the easiest way to run your business,” they had good reason to think it would be successful. The B2C startup had […]
Continue ReadingApr 24, 2024
How Woden Transformed TerraPay’s Small Transactions into Huge Growth
“We needed simple positioning for engaging partners to build the infrastructure that converts cash to digital in a borderless world.” THE STORY OF TERRAPAY TerraPay has built “the leading global […]
Apr 22, 2024
The Power to Tell Your Own Story
To transform into an essential brand, your company must be the storyteller your audience wants Strategic narrative transforms a company into an essential brand. Woden’s engagements provide the framework for […]
Apr 15, 2024
Your Company Isn’t the Uber or AirBNB of Anything
(And that’s okay.) “We’re the Uber of babysitting.” “It’s like Airbnb for bikes.” “Imagine Uber for dog walking.” It’s the shorthand founders of supposedly innovative companies use to describe their […]
Apr 10, 2024
Managing Partner, Ed Lynes Featured on B2B Revenue Leaders Podcast
Podcast: How to Craft a Strategic Narrative Strategic narrative is your sales superpower. B2B customers enter the funnel more educated than ever. Markets have expanded in this digital age. Woden […]
Apr 3, 2024
What’s at Stake in Your Sales Funnel?
When customers discover a consistent story of change—they can’t wait to buy In late 2023, LinkedIn’s B2B institute analyzed 7,046 brands on its platform. It found only 16 percent—16 […]
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Mar 27, 2024
Build a Playlist That Keeps Your Customer on “Repeat”
Are you one of the 160 million people who shared a Spotify Wrapped playlist last year? Music is a deeply personal and emotional experience. It tells others who you are. […]
Mar 19, 2024
How Woden Positioned Binary Defense to Win in a Commodified Market
“We needed to move from a list of features and benefits to selling solutions to our customers’ issues.” THE STORY OF BINARY DEFENSE Binary Defense is the technical leader in […]