May 16, 2016
Instagram’s New Logo Is A Statement About Its Brand Narrative
By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]
May 9, 2016
What the America’s Cup teaches us about finding our audience
By Dan McDonough, Jr. The America’s Cup made its way back to New York City this past weekend for the first time since 1920. Nearly a century ago, the names […]
Jan 25, 2016
What’s in a word? Telling your story with the right voice
By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]
Nov 30, 2015
Woden Wins International Marketing Honors
By Mike DeSocio We at Woden are proud to announce winning Platinum and Gold honors for our work with SoldierStrong and Nooch, respectively. Woden was recognized by the Association of […]
Nov 16, 2015
Snapchat Sells Nouveau Storytelling
By Kim Palagyi Businesses and causes looking to reach younger markets likely have heard of Snapchat. But, is the platform the right medium for serious commercial storytelling? Snapchat is used […]
Nov 2, 2015
Shaping the Story of a City
By Kim Palagyi Cities tell their living story every day, evident alone through architecture, food, and local flair. These stories inhabit the streets and are carried with the people who […]
May 5, 2015
What Story is TIDAL, Jay-Z’s Streaming Service, telling?
A few weeks ago, Jay-Z stood alongside an A-list of pop stars and announced a “movement” to “change the course of history.” Jay, with the First Lady of Hip Hop […]