Mar 21, 2017
Storytelling Vs. Story Selling: The Honest Approach
By Samuel White Today’s consumer atmosphere of brand loyalty demands an authentic and unique presence to stand out in a saturated market. Yet companies continue to set themselves up for […]
Oct 25, 2016
Turn Off The Green Screen. Now What’s Your Brand?
By Dennis Kim When you’re watching a movie, you don’t often say, “This is not real. Obviously it is shot with a camera, that spaceship is a green screen, and […]
Jul 11, 2016
What world is your brand living in?
By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]
Jun 13, 2016
Storytelling Is a Meaningless Trope
By Melissa Rodier For the last few years, every discussion, TED Talk, or article on branding has preached the power of storytelling. That makes sense: It’s science, and millennia of […]
May 23, 2016
Every Sentence is a Sword of Industry
By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]
May 2, 2016
Trump knows the story his audience craves
By Dan McDonough, Jr. I believe Donald Trump — or at least his political handlers — is a lot smarter than many folks will accept. Despite the chorus of media […]
Feb 22, 2016
Once Upon a Time – How Great Company Stories Begin
By Shelby Fisk “Whoever tells the best story shapes the culture.” ― Erwin Raphael McManus Once upon a time; a guy walks into a bar; it was a dark and […]
Jan 25, 2016
What’s in a word? Telling your story with the right voice
By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]
Jan 11, 2016
Artful Storytelling in Action (For Better or Worse)
By Dan McDonough, Jr. Storytelling has been proven time and again to be the best way to deliver a message. And while the method of storytelling is a clearly defined […]
Dec 21, 2015
To capitalize on your brand’s potential, go ‘horizontal’ with your storytelling
By Kim Palagyi Fans have waited 10 years for a new Star Wars movie, but the beauty of The Force Awakens is not merely an introduction to a new generation […]