Sep 11, 2017
Actions Speak Louder Than Words
How TD Bank Ruined the Best Banking Brand in America By Ed Lynes In 1957, Better Living, an appliance store in Wisconsin, advertised itself as offering the “world’s lowest prices.” […]
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Apr 3, 2017
Humble Beginnings Make a Great Story: Your brand and its creation myth
By Ed Lynes “You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented […]
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