Dec 6, 2021
The Power Of The Underdog
Consumers increasingly rally to upstarts willing to tackle the problems market leaders ignore. by Eric Harrison • Patagonia’s founder made environmental preservation an essential part of the brand • Other […]
Nov 30, 2021
The Broken Business of Death
Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are. By Hannah Landers • SCI built its business around a promise of “empathy and […]
Continue ReadingNov 19, 2021
Strategic Narrative Consultant
The brands who tell—and live—the best stories will win their market. How brands connect with people has been upended by technology. AI, social media, short-form video, email, messaging apps—they all […]
Nov 19, 2021
Senior Brand Storyteller
The brands who tell—and live—the best stories will win their market. How brands connect with people has been upended by technology. AI, social media, short-form video, email, messaging apps—they all […]
Oct 25, 2021
Manufacturing Mythology
How Caterpillar became legendary by focusing on outcome over product by Andrea Bullard • Research shows that stories are the key to making people organize and act • Brands like […]
Sep 17, 2021
An Offer Worth Taking
Most employees think their boss sucks By Eric Harrison That’s a feeling completely distinct from management skills; 58 percent of workers say they trust a stranger more than their own boss. […]
Sep 10, 2021
Keeping Communities Safe
When brands create communities, they take on an unspoken role to protect its members. Decisions that exclude certain members of the community don’t just cause disappointment–they leave communities feeling abandoned […]
Sep 3, 2021
What Workers Want
In the age of COVID, employee engagement and loyalty are bolstered by meaning and purpose By Rachel Fox For many organizations, the summer of 2021 will mark the highest employee […]
Aug 31, 2021
WODEN NAMED ONE OF PENNSYLVANIA’S TOP B2B PROVIDERS
On August 31, Woden was named one of the Pennsylvania’s highest-performing B2B service providers by Clutch, a leading rating and review platform for marketing and business service companies. Clutch selects its winners by […]
Aug 27, 2021
SIX WODEN CLIENTS APPEAR ON 2021 INC. 5000
Six Woden clients secured spots on Inc.’s list of the 5,000 fastest-growing private companies of 2021. The list includes: #1,287: Sovereign Lending Group (372 percent growth) helps consumers with direct mortgage loans and refinancing […]