Apr 9, 2021
Atomic Disruption
When Community and Quality Find Its Footing By Rachel Fox When Sidra Qasim finished high school, she was faced with a situation in which nearly all young Pakistani women find […]
Apr 2, 2021
The Wall Street Rebel That Wasn’t
Robinhood told a story that didn’t line up with its reality By Jeromey Lloyd GameStop sells video games the old-fashioned way: peddling physical media in brick-and-mortar stores in an industry […]
Mar 8, 2021
Think Inside the Box
By Andrea Bullard In 1968, 3M scientist Spencer Silver stumbled upon “a solution without a problem.” Intent on developing a strong adhesive for airplanes, he instead created a low-tack one—weak, but […]
Mar 1, 2021
Why the Perfect Customers Swipe Right
By Eric Harrison Even in the midst of a global pandemic, it’s as easy to find a romantic partner as it is to order DoorDash. 30 percent of U.S. adults […]
Feb 24, 2021
Woden named a Top Business Consultant by Agency Review Platform Clutch
Woden doesn’t spend a lot of time putting in for awards. Our clients are the only jury we aim to please with each project—an approach that’s served us pretty well […]
Feb 3, 2021
Rocket.Chat Raises Series A Round
Woden client Rocket.Chat announced today that it has raised a $19 million Series A funding round. The open-source chat platform, based in Brazil, closed the new round after a year […]
Jan 26, 2021
That old magic ain’t what it used to be
By Jeromey Lloyd CD Projekt was on the way to the most successful product launch in its history: the December 2020 release of the video game Cyberpunk 2077. With a […]
Jan 12, 2021
The Company(ies) We Keep
By Andrea Bullard It’s been said that every human being is a composite of the five people with whom they spend the most time. By virtue of association, the person […]
Jan 3, 2021
Growth Internally and Externally: Woden Roars Out of a Successful Q4
There’s no question that 2020 was not the year any company expected. Like many companies, Woden faced challenges related to work from home, adjustments to product and service offerings, and […]
Dec 29, 2020
The Game is Afoot
Tapping into New Markets through Brand Story By Meghan Termat Imagine this scene: A large arena with blinding lights illuminating a captive audience; loud music pumping from speakers; people sporting […]