Apr 2, 2020
Under Pressure
Why Smart Decisions Require Story-Driven Precision By Hannah Landers Whether they were calling, texting, or playing snake, if someone had a cell phone in their hands during the late 1990s […]
Mar 17, 2020
A Case of Mistaken Identity
No, Every Company Is Not a Tech Company By Hannah Landers What do a coworking space, a dog-walking service, vitamin delivery subscriptions, a ridesharing service, and a fast-casual, salad-slinging restaurant […]
Feb 24, 2020
Don’t Chicken Out
Following Brand Purpose Off the Beaten Path to Fast-Food Success By Hannah Landers The paradigm of American fast-food success is symbolized by the “Golden Arches.” Ubiquitous across large metropolises and […]
Feb 4, 2020
First The Bubble, Then The Burst
By Kenly Craighill In a suburban Los Angeles garage, Chris Robinson stands uncomfortably, his arms not quite covering the text on his white t-shirt: “BANKRUPT BY BEANIE BABIES.” “This is […]
Dec 24, 2019
More than a Pretty (Inter)Face
earch for “dating” on Google, and the results are not surprising. Matchmaking and speed dating appear, but also endless lists of the “10 best dating apps for…” matched with some qualifier, ranging from specific professions to broad demographics. Countless singles have tried or found love, on at least one dating app since their inception.
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Dec 18, 2019
Perversion of Values
When Company Culture is Weaponized Against Employees By Hannah Landers Thoughtful. Customer-obsessed. Iterative. Powerful. Accessible. In it together. This list of adjectives conjures a workplace of camaraderie and shared responsibility—one […]
Nov 19, 2019
Deadlier Than Cyanide
Johnson & Johnson’s Response to the Opioid Crisis By Hannah Landers “No more tears.” For more than half a century, Johnson & Johnson has made this promise to families across […]
Nov 6, 2019
Serving Up More Than Chicken Sandwiches
How servant leadership empowers organizations to embrace their purpose and move brands forward. By Rachel Fox It billed itself as “the discount airline.” Air Southwest Co.—now known as Southwest Airlines—launched […]
Sep 27, 2019
Caught at a Customer Crossroads
Keeping on a Steady Path Amidst Confounding Customer Demands By Hannah Landers Controversy started with a headline: “TRUMP URGES UNITY VS. RACISM.” In its August 14, 2019 edition, The New York […]
Sep 20, 2019
Picturing Politics
By Kenly Craighill That the American voter is rational—critically evaluating the policies and promises of each candidate—is an idealist’s fantasy. The mass electorate is neither informed nor rational: most voters […]