Sep 25, 2020
The Strength in an Aspirational Brand
Throwing Weight Behind the Right Brand Message By Hannah Landers “Make yourself a gift to the world.” This is the message that fitness brand Equinox chose to broadcast to its […]
Aug 4, 2020
The Quibi Quandary
When Strategy Doesn’t Align with Story By Hannah Landers 2020 began as another year in the Golden Age of television. It was also supposed to mark the dawn of the […]
Apr 9, 2020
Narrow Focus, Broad Impact
By Rachel Fox Anthony Bakker was working as a banker in New York when he answered a help wanted ad: the Nightingale-Bamford School needed someone to implement a computerized system […]
Apr 2, 2020
Under Pressure
Why Smart Decisions Require Story-Driven Precision By Hannah Landers Whether they were calling, texting, or playing snake, if someone had a cell phone in their hands during the late 1990s […]
Mar 17, 2020
A Case of Mistaken Identity
No, Every Company Is Not a Tech Company By Hannah Landers What do a coworking space, a dog-walking service, vitamin delivery subscriptions, a ridesharing service, and a fast-casual, salad-slinging restaurant […]
Mar 11, 2020
The Welch Legacy: Rank it, or Yank it?
By Kenly Craighill Jack Welch, the “Manager of the Century”, the “CEO of CEOs”, and General Electric superstar died on Monday, March 1, 2020. After being named the youngest-ever CEO […]
Feb 24, 2020
Don’t Chicken Out
Following Brand Purpose Off the Beaten Path to Fast-Food Success By Hannah Landers The paradigm of American fast-food success is symbolized by the “Golden Arches.” Ubiquitous across large metropolises and […]
Jan 20, 2020
The Sweet Smell of Story
How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]
Nov 6, 2019
Serving Up More Than Chicken Sandwiches
How servant leadership empowers organizations to embrace their purpose and move brands forward. By Rachel Fox It billed itself as “the discount airline.” Air Southwest Co.—now known as Southwest Airlines—launched […]
Aug 7, 2019
Defying Disruption
The Limits of Industries Resistant to Change By Hannah Landers The white dress. The flowers. An inevitable choice between chicken or fish. The months of stressed out planning and coordination. […]